JUDAS PRIEST Releases First Limited-Edition Rum

October 23, 2019

British heavy metal pioneers JUDAS PRIEST are preparing to release their first spirit. With absolutely no room for compromises just like the band's music, the Judas Priest Spiced Rum packs a punch with spicy notes of arrack, vanilla, burnt sugar and raisins. At 37.5% ABV, it's a warming and smooth rum with layers of flavors to discover whilst also remaining easily drinkable.

Having pioneered and been in the forefront of the world of heavy metal for upwards of five decades, JUDAS PRIEST has never lost its relevance on the metal scene. A desire to give the fans something beyond the music lead to a collaboration with Brands For Fans — together they have spent this year working on the product from flavor profiling to bottle design.

JUDAS PRIEST said in a statement: "We are thrilled to announce the release of a new rum produced together with Brands For Fans. The complex nature of this new blend and the general versatility of rum goes hand in hand with the music produced by us over the last 50 years. It's rum with a touch of evil."

Sari H. Wilholm of Brands For Fans added: "JUDAS PRIEST, a truly legendary band. Who's not heard of them? Such an honor to be able to create this spiced rum with the band."

Judas Priest Spiced Rum is released in a limited batch of 5,000 bottles on October 23 and retails at Systembolaget in Sweden for 349 SEK.

Facts about Judas Priest Spiced Rum
Alcohol: 37,5 %
Volume: 500 ml

Brands For Fans is a Swedish company on the global market, leading within marketing and sales of alcoholic beverages produced by and with artists. Working closely with bands/artists like MOTÖRHEAD, SCORPIONS, IN FLAMES and Sweden Rock Festival, attractive products are launched for the fans. The company's method of creating business success for both artists and drinks producers has allowed it to reach both the rock audience as well as drink aficionados by working creatively with its releases and credible communication.

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